To celebrate the launch of Material Girl on August 3rd, Taylor Momsen will make a special appearance at Macy’s Herald Square in New York and perform live. Lucky consumers and fans will be able to watch the acoustic performance in the junior department on the 4th floor and take photos with Momsen from 5-7 p.m. Additionally, select Macy’s stores across the country will host Madonna-esque in-store events to engage loyal fans and fashionistas nationwide.
Madonna stated, “Taylor has a cool sense of style that’s unique and fits with the Material Girl look.”
The collection will launch exclusively in select 200 Macy’s stores across the country and on www.macys.com on August 3rd for the back-to-school season.
[SOURCE: Iconix Brand Group, Inc.]
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